The 3 Pillars to Building Any Successful Startup, and Why it Matters

Did you know that startups didn’t use to be celebrated like they are now?

Nowadays, many of us dream of creating our own startup to create wealth and build a career we love. But it can be a scary and risky process. However, it is worth the wild ride.

If you are thinking of creating a startup, these 3 stages are key to success.

What Exactly is a Startup? 

When talking about a startup, it typically refers to a new business that was created to solve a specific problem. It really refers to any type of business that is built to scale at a quick rate.

Business Formation

The first step for a successful startup is to come up with an idea and build a comprehensive business plan.

Your plan should include your company’s name, your website, and your incorporation date.

To help solidify your goals, you should answer a few questions about your startup.

Startup Questionnaire

– Are you putting full-time work into your startup?

– What is your advantage against your competition?

– What problems is your startup looking to solve?

– What are your goals for the next year? For the next 5 years?

– What are the roles of the people involved in your startup?

– Do you have advisors to meet with periodically for advice and guidance to scale your business?

Developing this plan will help you figure out how to market to your customers and what sets you apart for the competition.

Proof of Concept

Now that you have your plan in place, now is the time to perfect it. It could be your overall business plan, your products, or your services, but now is the time to make improvements to help market your brand and grow sales.

This is also the ideal time to identify your customer persona. This is to help with your marketing plan and help you figure out how to reach your target audience.

Once you start executing your business plan, you can work on retaining a customer base.

Scale Your Business

Once you have established a customer base, now is the time to take it to the next level by scaling your business.

As soon as you prove your business model will be successful, you need to up the ante. You can open additional offices, expand your services, or build your team.

Take a look at your current data and meet with your advisor for advice on where to expand your startup.

Working with Ivio Agency

All of this might seem a bit overwhelming when you are starting your startup. But don’t get discouraged. This is where Ivio Agency, a top Phoenix digital marketing agency, can help.

The team at Ivio Agency has the experience and skill to help brand your startup. From creating the right name to formulating a marketing plan, Ivio Agency will be by your side as you grow your startup.