What Are the Benefits of Flexible Printing?

Many small businesses and startup companies today are looking for printing and packaging that is environmentally friendly, attractive and cost-effective. The recent revolution in digital flexible packaging has made all of these realistic options for small and medium-sized businesses in need of packaging.

A Greener Option

In an era where protection of the environment is at the forefront of a consumer’s mind, digital printing on flexible packaging is leading the way in the key areas of chemical use and production waste. While they are not completely eliminated, the amount of chemicals used in digital printing is substantially lower than the amount used in traditional printing methods. Additionally, overall production waste is reduced due to the efficiency of printing directly on the packaging and the ease of changing a digital image if problems become apparent.

Visually Pleasing

Eye-catching graphics and color are highly desirable in marketing, and digital printing delivers both. No longer are costly and technical print plates needed, as digital printers can print directly onto the various materials that are used for flexible packaging. All of the outer surfaces are available for printing ingredients or usage instructions. A customer who needs to change an ingredient or tweak the graphics can now do so with much less stress and cost since a PDF file is all that is needed.

Affordable

Thanks to reduced material costs and digital printing, flexible packaging is now an affordable option for small and medium-sized production runs. In the past, even a small business had to order vast quantities of unneeded packaging to satisfy manufacturer minimum runs. Now, providing samples or test marketing a new product can add value to a business at a reasonable price.

Zipper tops, stand-up pouches and spouts are add-ons that could benefit an established snack food company looking to expand, a specialized pet food purveyor promoting new products, or a new supplement packaging company offering samples. Find out today how digital flexible packaging can meet the needs of your business.